I specialise in helping corporates, founders, and growing teams tackle product and strategy challenges with clarity and confidence.

With over 12 years of experience in financial services and startups, I bring a hands-on, practical approach to solving complex problems.

My expertise spans strategy development, product design, customer experience, and zero-to-one product launches. Whether it’s aligning teams, refining roadmaps, or delivering actionable solutions, I work closely with clients to ensure meaningful results. I offer flexible engagement models, from fractional leadership to project-based consulting and advisory support, to meet the unique needs of each business.

I bring a unique perspective as both a corporate leader and founder, blending deep experience in global financial services with the agility of startup culture.

My work has spanned the UK, Europe, Africa, and APAC, giving me a truly international outlook. I’m proud to have driven transformative projects—like leading customer experience at Barclays and shaping long-term product strategies at UBS—that delivered measurable business impact. Whether working with established institutions or scaling teams, I thrive on turning complexity into clarity and helping clients achieve meaningful outcomes.