Lacuna offers straightforward brand and marketing strategy for start-ups and scale-ups. Bridging the gap between business strategy and marketing tactics, we help businesses tell stories that convert customers.

Founded by Charlotte, a brand strategist, start-up marketer and copywriter, Lacuna was created to unite the rigour of brand consultancy with the hands-on experience of scaling a tech business from Seed to Series B. The name Lacuna, meaning a blank space or missing part, reflects our mission to help companies grow by connecting the dots between growth objectives and marketing plans.

We create clear and effective strategies that help build consistent, impactful and memorable brands. We love working with small businesses on creative strategies that can be implemented cost-effectively using technology.

We’ve helped clients like Samsung, Bricklane, The Harper Group, mdlondon, Birdsong, Electrolux, and Virgin Active create effective, results-driven brand and marketing strategies.