Innovator, founder, marketeer and changemaker with two decades of experience in business innovation and brand marketing across blue chip organisations, start ups and scale ups.

I have a proven, ability to identify the potential of a business’ assets and combine it with my knowledge of brand, customer audiences and the application of new technology, to create new opportunities that drive significant business growth and brand ‘fans’.

With over a decade of experience investing in the emerging technologies space, I am well versed in the application of AI, web3, Metaverse, AR, and marketing tech solutions.

Now as founder of PIVYT, I apply that experience to help businesses innovate for growth as a consultant and project leader.

Innovation projects:
Created social mobile brand for O2 to generate a million new customers
Launched world’s first men’s personal care brand with the US Military
Created crypto based remittances business for Telefonica disrupting entire banking sector
Designed revolutionary peer to peer, ‘fan based’ betting platform for Paddy Power
Developed DTC influencer beauty brand for Coty driving customer co-creation
Piloted $50 million Internet of Animals project across Latin America
Launched Virtual Reality for Samsung US, creating a category
Built newsroom based marketing model for Dove driving social change and positive legislation
Launched ESG product innovation across Danone changing millions of lives
Developing unique AI powered cultural insights product for entertainment network

Global brand experience:
O2, giffgaff, Telefonica, Samsung, 3, Meta, Chanel, DeBeers, LVMH, Evian, Alpro, Actimel, Dove, Axe, Unilever, SCJohnson, Commonwealth Bank of Australia, Paddy Power Betfair, Adidas, French Connection, Gossard, Berlei, Diageo, Stella Artois, London Olympics, BBC, Eurostar, Global Goals and The Earthshot Prize.