Helping tech and SaaS businesses grow sustainably and faster through sound, proven strategies from real, lived experience, across the full sales cycle.

From proposition defining and refining, to lead generation, ideal client profile definition and targeting, through to client development and growth – and how the commercial function helps with the product roadmap and operations, including cashflow.

This also works for businesses selling into tech and SaaS businesses.

I’ve lived and breathed this for 20 years in tech and SaaS, including being CEO of other people’s businesses. B2B also needs the C focus – get it right for the end user or client, and you’ll get it right for your own client.