Alice founded adjustable womenswear brand The Female Archetypes this year; from her personal experience of navigating the many changes to her body through two pregnancies and postpartum periods. She felt like nothing in her wardrobe fit and found that other mothers felt the same. They didn’t want to buy clothes in endless different sizes that would just end up in landfill. Friends with women’s health conditions and those going through the menopause also needed garments that worked for their bodies, rather than trying to adjust their body to fit into what was available.
Each piece is designed to adapt with the wearer, made in London with high-quality materials and thoughtful construction. The range spans size UK 8-18 through panels, hidden zips and poppers. The Female Archetypes is designed to support women through every stage of life; whether that be the women’s health challenges, pregnancy, postpartum, (peri)menopause and older age.
The Female Archetypes is the first clothing brand for women that adjusts to fit your form. Created by Alice based on 15 years in the fashion industry using premium sustainable materials. Made in London by skilled artisans.