Katie McPhee

Upwards
We define and implement growth paths for mission driven innovators.

Location

Greater London

Category

Marketing
Katie McPhee

At Upwards we believe that at the heart of every growth challenge lies a human-centric problem – from unmet customer needs to product positioning that doesn’t connect; or, closer to home, skills gaps on the team that have emerged as you’ve scaled.

Founders come to us when strategic change and a fresh approach are needed to accelerate growth. We support through systems led, project based collaboration to deliver solutions shaped by the positive impact your business is creating.

Upwards is led by Katie: a mission driven leader with 15+ years experience ranging from Chief Marketing Officer roles early stage climate startups in hyper growth mode, to leadership roles at global corporates, including the BBC and Eventbrite.  People centric by nature and training, Katie holds an MSc in Behaviour Change and a diploma in coaching.

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